Revlon Professional has launched FUS3, a next-generation cool-tone technology designed to maintain true shades without unwanted warmth.
FUS3™ by Revlon Professional represents a significant breakthrough in the pursuit of the perfect cool brunette. One of the professional industry’s most persistent challenges has been the longevity of cool tones, which frequently fade into unwanted brassy or warm hues between salon visits. Revlon Professional addresses this head-on with the introduction of FUS3, a technology engineered to ensure “no more washout” as well as coolness that lasts. Developed to meet modern salon demands, the range features six new cool brown shades that remain visibly cooler for up to 10 weeks. This extended durability allows clients to enjoy that “fresh-from-the-chair” finish far longer than traditional cool-toned formulas. By offering deeper colour intensity and vibrant cool tones that evolve beautifully over time, FUS3 empowers colourists to deliver the refined, modern results that today’s consumers crave.
The Tri-Pigment System: Engineered For Longevity
The secret behind the performance of FUS3™ lies in its innovative tri-pigment system. This next-generation core is specifically engineered to hold tone more effectively within the hair structure, significantly reducing the rapid fade that typically leads to brassiness. By utilising a triple-action pigment approach, the technology provides a more robust anchor for cool molecules, ensuring they remain vibrant even after multiple washes. This results in richer brown hues and a deeper colour intensity that maintains its integrity for the full 10-week period.
Designed with versatility in mind, FUS3 supports a range of in-demand techniques, from soft grey blending to glossy ‘cold brew’ brunettes, while also offering reliable white hair coverage – opening up cool-toned colour to a wider client base. With cool, minimal colour continuing to dominate both salon requests and consumer trends, FUS3 positions itself as a practical, premium solution for colourists looking to deliver longevity, refinement and truly modern results.
